MacPhee’s EuroCave | Showroom Concept

Project details

A showroom concept developed for a design challenge for MacPhee’s Wine Cellaring Specialists. The brief was to showcase EuroCave wine cabinets in a refined environment that supports product discovery and client consultation.

Year: 2024
Project type: Commercial showroom concept · design challenge
Tools: SketchUp and Enscape

My contribution

Developed the spatial layout, product display strategy, material palette and rendered concept presentation.

Design approach

Positioned wine cabinets to support product visibility and movement through the showroom.
Introduced consultation pods and lounge seating as places for discussion.
Combined timber slats, onyx-look stone, neutral tones and feature lighting to frame the products.

The drawings and visualisations below present the proposed showroom concept.

Brief and concept development

Brief requirements

Concept sketches for product display zones

Material board

Colour palette

Design visualisations

Perspective of the showroom highlighting green seating pods, EuroCave wine fridges, and curved lounge.

Central lounge seating and EuroCave wine fridge displays viewed from the main space.

View of consultation pods and curved green seating area with EuroCave wine fridges in the background.

Detail shot of underbench EuroCave wine fridges integrated within the marble counter.

Marble counter area with underbench EuroCave wine fridges and timber feature wall.

Close-up of EuroCave Royale wine fridge, brushed gold shelving, and honey onyx display nook.

Wide view of showroom layout, showing seating pods, terrazzo flooring, and EuroCave wine fridges.

Curved timber slat feature wall and marble stone counter in the consultation zone.