MacPhee’s EuroCave Showroom Concept

Project details

The MacPhee’s Showroom project was developed as part of a design challenge for MacPhee’s Wine Cellaring Specialists. The objective was to create a captivating, elegant showroom concept that highlights EuroCave’s premium wine cabinets.

The design draws inspiration from minimalist and modern principles, emphasizing clean lines, natural materials, and a sophisticated color palette. Timber slats, onyx-look stone, and neutral tones were used to create a serene backdrop, while feature lighting and consultation pods provide an engaging experience for clients.

Key EuroCave products showcased include the Royale, Revelation, Compact, and Inspiration wine cabinets, strategically positioned for visibility and functionality. Every element—from spatial planning to finishes selection—was crafted to reflect the brand’s high-end identity, while enhancing the client journey through the space.

Project type

Commercial – Showroom Concept Presentation

Year

2024

Tools used

SketchUp, Enscape

My sketches

Brief requirements
Concept sketches for product display zones

Material board

Colour palette

Results

Perspective of the showroom highlighting green seating pods, EuroCave wine fridges, and curved lounge.
Central lounge seating and EuroCave wine fridge displays viewed from the main space.
View of consultation pods and curved green seating area with EuroCave wine fridges in the background.
Detail shot of underbench EuroCave wine fridges integrated within the marble counter.
Marble counter area with underbench EuroCave wine fridges and timber feature wall.
Close-up of EuroCave Royale wine fridge, brushed gold shelving, and honey onyx display nook.
Wide view of showroom layout, showing seating pods, terrazzo flooring, and EuroCave wine fridges.
Curved timber slat feature wall and marble stone counter in the consultation zone.
Central lounge seating and EuroCave wine fridge displays viewed from the main space.